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THESE BLOOKS EMPHASIZE UNDERLYING ECONOMIES
That approach should be obvious. Why is it so rare?
Think of the coachmen of Old Regime France who insulted each other with "Your father was a valet!", because so many aspects of life reinforced the importance of hereditary rank.
Then think of the ads that hover over great cities. If you're aware of how laws, ideas, habits etc. emanate from the economy, interconnect and directly or indirectly reinforce the powerful, you'll grasp how the messages behind those images and views of Paris, current and past, are complementary.
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| Ad hovering over the Châtelet crossroad in the central city. |
The formula and its matches
- It glamorizes irrationality, for these ads never give a solid reason for purchase. Viewing the past as a series of events with no tie to tangible interests is as illogical.
- The figure is alone, detached from human agency (the rare secondary personnages do not change the isolation). Of course insurrections are left out, as is all collective action.
- The background is a void because only the brand counts. By omitting all that contradicts a view that is largely commercial, much Parisian tourism corresponds to that absence.
Even asepticized history provides a different frame of reference and human interest. In the last decade the past itself has begun to be erased.
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The façade of the Opéra became a backdrop for ads in 2023.
"All that seems to have permanence goes up in smoke, all that was sacred is profaned and men are at last forced to look lucidly at their conditions of existence and reciprocal ties."
-- The Communist Manifesto
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But this ad and progressive demonstrations present a different vision:
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The company is described here. |
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Mustafa Orhan Selçuk |
The arrow points to a French group that helps unite protests world-wide, launched in 2025.
By unveiling a conditioning of which we are usually unaware, these blooks fits that spirit.
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If you find their ideas useful,
please pass them on.
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