.
THESE BLOOKS EMPHASIZE UNDERLYING ECONOMIES
That approach should be obvious. Why is it so rare?
Think of the coachmen of Old Regime France who insulted each other with "Your father was a valet!", because so many aspects of life reinforced the importance of hereditary rank.
Then think of the ads that hover over great cities. If you're aware of how laws, ideas, habits etc. emanate from the economy, interconnect and directly or indirectly reinforce the powerful, you'll grasp how the messages behind those images and views of Paris are complementary.
 |
| Ad hovering over the Châtelet crossroad in central Paris. |
The formula:
- Buying the product is irrational: believe anything that makes you feel good is the underlying point. (It is particularly clear in the picture above, but none of these ads give a sensible reason for purchasing). History seen as facts with no tie tangible interests is as illogical.
- The figure on the bill board is alone (the occasional partner does not change the message). Of course insurrections are left out, as is all collective action.
- The background is a void because only the brand counts. By omitting all that contradicts a view that is largely commercial, much Parisian tourism fits that void.
Even asepticized history provides a different frame of reference and human interest. So it too is being erased.
.jpg) |
"All that seems to have permanence goes up in smoke, all that was sacred is profaned and men are at last forced to look lucidly at their conditions of existence and reciprocal ties."
-- The Communist Manifesto
* *
But this ad and progressive demonstrations present a different vision:
 |
The company is described here. |
 |
Mustafa Orhan Selçuk |
The arrow points to a new French group that helps unite protests world-wide.
By unveiling a conditioning of which we are usually unaware, these blooks fits that spirit.
 |
If you find their ideas useful,
please pass them on.
* * *
No comments:
Post a Comment